Other Media
Looking for more information on health care marketing? Here’s a list of newsletters, podcasts, blogs, and forums.
| Blog | URL | Description |
|---|---|---|
| The Healthcare Marketing Exchange | http://www.healthcaresuccess.com/blog/ | This is a frequently updated blog about healthcare marketing, success stories, and strategies for success in the healthcare marketing field. It also gives advice on creating a marketing budget that will result in more effective healthcare marketing. |
| The Healthcare Marketer | http://thehealthcaremarketer.wordpress.com | The Healthcare Marketer is a blog that is designed as a resource for professionals working in the field of health marketing. The author writes about his own personal experiences in healthcare industry as a marketing consultant. He also writes articles about what it takes to become successful in the future of healthcare marketing. The blog is frequently updated several times throughout the week. |
| KevinMD.com | https://www.kevinmd.com/blog/ | Kevin MD.com is a frequently updated blog written by many different professionals in the medical field. The blog covers topics ranging in health care and social media, along with the financial aspects of healthcare. It also allows people not in the medical field to see what goes on behind the scenes. |
| Hospital impact | http://www.hospitalimpact.org | Hospital Impact is a frequently updated blog written by and for hospital executives, physicians and other healthcare leaders. The blog includes articles about healthcare industry and healthcare finance news. The articles include information for both healthcare professionals and patients. |
| Omni Medical Marketing | http://omnimedicalmarketing.com/blog/ | This blog is about the importance of using technology and blogging in a medical practice. It gives advice on how companies can use technology to make an impact on the increase of marketing. It also discusses various elements of medical marketing, sales techniques, and website design that will have medical companies to increase their marketing reach, effectiveness and close more sales |
| Hospital Marketing Journal | http://hospitalmarketing.blogs.com/my_weblog/ | This is an online blog run by the national healthcare marketing firm, Ten Adams. They offer a big picture strategy and detailed program implementation that bring ideas to life on a local level. Their main focus is on hospitals and health care services. They also write about healthcare marketing strategies that can be applied to smaller facilities to brand their company on a larger scale. |
| Healthcare Marketing Matters | http://healthcaremarketingmatters.blogspot.com | This blog is updated at least once a week and is written by an entrepreneurial healthcare marketing executive. The blog includes important articles on patient satisfaction in relation to management. The author also blogs about the changing role of healthcare marketing going into the future. Overall, the author uses his experience in the healthcare marketing profession and applies them to the blog in order to help health care professionals successfully integrate sales and marketing into their companies. |
| Health Populi | http://healthpopuli.com | In this blog, the author shares her multi-faceted perspectives on health and health care, along with discussing the challenges healthcare in the US is facing. The blog includes several articles on how patients want a more collaborative community with their healthcare providers, allowing them to communicate much easier through online technology. The blog also discusses the connection between health consumers and health marketing and what needs to occur in the future for both to have a successful collaboration. |
| Health Beat: Commentary on Health Care, the Economy, Politics, and Public Health | http://www.healthbeatblog.com | This is a frequently updated blog that has article about everything from healthcare marketing and the effect this election could have on the healthcare industry. She also writes about how medicine has become more and more depersonalized every year. With this being said, many doctors rarely get to know their patients anymore, which can have a negative impact on patient and physician relationships. The author also writes articles on the many people she meets in the healthcare industry, and their perspectives on what makes healthcare more successful. |
| Medical Marketing Blog | http://medicalmarketingexpert.wordpress.com | The purpose of this blog is to educate doctors and their practice managers about the benefits of Medical Marketing based on their motto: “Knowledge, Experience, Results.” Also, Internet Marketing Strategies for Doctors is a big topic covered by this blog. In addition, this blog covers medical marketing articles for healthcare companies as well as physician reputation management. |
| The Healthcare Marketing Group | http://healthcaremarketinggroup.com/blog/ | This company is one of the few marketing firms specializing in the special needs of the health care market. This blog includes articles about health care marketing goals and patient satisfaction. They also have an entire blog entry dedicated to explaining what medical marketing is. They also include tips for creating an exceptional medical marketing website. |
| Quaintise Blog | http://blog.quaintise.com | This blog provides insightful strategic marketing solutions for healthcare clients in a constantly changing industry. Just as many health care marketing blogs, this blog focuses a lot on using health care marketing to improve patient experience. Another important aspect of health marketing this blog writes about is that more people are using search engines, such as Google, everyday to find answers to all types of health concerns. With this being said, they talk about the importance of having a strong website with quality content. |
| DTC Marketing Blog | http://worldofdtcmarketing.com | This blog writes several articles about people using the Internet to find health information and the impact it has on doctor-patient relationships. They also write about the leading healthcare information websites patients are using to garner information. Lastly, the blog write about the importance of social media and healthcare. |
| The Healthcare Marketing Community and Blog | http://healthcaremarketing.ning.com | This blog talks about various issues related to marketing hospitals, health systems, academic medical centers and physician practices. It is a large forum for other healthcare professionals to exchange ideas and personal experiences. Also, in order to attract new patient volume, consumers need to believe that your organization is interested in their long-term health |
| Health Care Strategist | http://healthcarestrategist.blogspot.com | This is an interactive blog, which includes articles about marketing strategies that can be used in the world of health care. The blog also writes about some specific medical companies personal social media strategies. They also have an article on advice for hospital merging, and what kinds of facilities work best together. |
| Not Running a Hospital | http://runningahospital.blogspot.com | This is a blog run by a former CEO of a large hospital in Boston. He shares his thoughts on healthcare, hospitals, and medicine. This blog acts as an advocate for patient-driven care, getting rid of preventable damage, transparency of clinical outcomes, and process improvement. Also included in the blog, good communication between health care clinicians is key in minimizing the risk of producing a medication error. |
| HTK’s Healthcare Marketing Blog | http://www.htkmarketing.com/htkblog | This blog writes about the company’s passion for healthcare and cause marketing. They talk about working with hospitals and creating successful marketing campaigns for them. Another article included in the blog was about a campaign the company made that added a stroke assessment and sleep assessment to the heart assessment on the hospital’s website that allowed people to see if they were at risk for a stroke. If they were at risk, it also included instructions on creating a follow-up appointment. |
| Health Business Blog | http://www.healthbusinessblog.com | This blog focuses on business issues in the healthcare industry. The blog writes about the possible problems the health care industry can face and how to avoid running into these issues, especially in regards to overtreatment. The blog also stays up to date with current political issues regarding healthcare marketing during the current election. |
| The Healthcare Blog | http://thehealthcareblog.com | This blog includes articles written in order to reach a dedicated audience of healthcare insiders and industry observers. They also write about the connection of technology, healthcare, and business. Also included in the blog are several articles about the importance the 2012 election will have on the healthcare industry. |
| Healthcare Economist | http://healthcare-economist.com | This blog includes articles on many issues related to healthcare policy and economics, the health insurance market, and Medicare research. The author discusses often the high cost of medicine and how costly it is today if a person gets sick and would need a hospital stay. Lastly, this blog also addresses the aspects of healthcare that will be impact during the 2012 election. |
| Health Affairs Blog | http://healthaffairs.org/blog/ | This is a frequently updated blog that stems from the monthly journal, Health Affairs. The blog allows opportunities for a more comprehensive and interactive health policy dialogue through the bloggers commentary and analysis. The journal readers have the opportunity to communicate to the authors through this blog. Through this blog, readers also get an inside view on healthcare spending and where the money goes. |
| Health Care Policy and Marketplace Review | http://healthpolicyandmarket.blogspot.com | This blog deals with the marketplace as it comes to grips with the health care cost and quality challenge. The author write several blog posts about the healthcare issues that either presidential candidate will inevitably face after getting elected to office. Another topic included in the blog is health insurance and the cost. Overall, this blog covers topics ranging from federal health policy and health care reform, along with marketing activities in the health care business. |
| John Goodman’s Health Policy Blog | http://healthblog.ncpa.org | The author uses this blog to share his insights on health news and the impact it has on the health care industry. The blog also includes posts about the cost of healthcare and the effect it is having on the national debt. He includes topics ranging from the cost of Medicare and health insurance, and the impact certain age groups will have on who will win the election because of it. It is very informative blog updated several times a week about healthcare and the financial world. |
| CPM Health Grades Blog | http://blog.cpmhealthgrades.com | This blog was created as a resource to help people understand healthcare and market growth through efficient and accountable patient and physician strategies. The blog also writes about how to translate data into meaningful strategies for hospital growth. Overall, they connect technology and marketing strategies in order to create successful growth in hospitals along with other healthcare companies. |
| Healing Hospitals | http://takingthehelloutofhealthcare.com/blog/ | The author of this blog applies real life situations and perspective and incorporates them into the world of healthcare marketing. The blog also talks about the implementation of integrative medicine in certain states, and the impact it has on the healthcare industry. Also, the author shares his interesting point of view on patient-centered care from the perspective of someone who worked in the healthcare industry. |