Shopping for health care is not like shopping for furniture, cars, clothes or anything else. Traditionally, health care consumers have been relegated to the passive role of patient in the consumption process, with health care providers prescribing treatment and third-party payers dictating the purchase process.
Why Marketing Health Care is Different – Part 3: The nature of health care consumers Read More »
The nature of health care organizations, that is the institutions, manufacturers and service providers set the industry apart from the other sector of the economy. Players in the industry violate four basic assumptions of the free market.
Textbooks and academic marketing journals use both terms “health care” and “healthcare.” In these writing, no justification is provided for using one term over another, and they are sometimes used interchangeably within the same book or article. However, in the fields of medicine and health, peer-reviewed journals strongly favor the two-word form of health care
Health Care Vs Healthcare Read More »
