The activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population.
Futrell, Gary D. (2022). Defining health care marketing: A review of scholarly and other textual sources. Journal of Applied Marketing Theory, 9(1), 76-88. ISSN: 2151-3236.