The American Marketing Association’s (AMA) definition of marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging offerings that have value for customers, clients, partners, & society at large” (Definitions of Marketing, 2017)
Additional Resources:
• Definitions of Marketing. (2017). American Marketing Association. https://www.ama.org/the-definition-of-marketing-what-is-marketing/