About Us
BetterHealthCareMarketing.com
A free resource for teaching, learning, and advancing healthcare marketing
BetterHealthcareMarketing.com is a free resource for teaching, learning, and advancing healthcare marketing. We aim to help seasoned professionals and those new to the field build their knowledge and understanding of healthcare marketing. Developed by Gary D. Futrell, PhD, betterhealthcaremarketing.com is designed to provide resources for the growing fields of healthcare marketing and communications.
Disappointed with the textbooks and resources available, Prof. Futrell, initially developed the site to aid students in his healthcare marketing course. The site is now open to anyone interested in furthering their knowledge and understanding of healthcare marketing. As the name implies, the goal of this site is to be a better resource for understanding healthcare marketing.
Gary D. Futrell, PhD
Prof. Futrell is an associate professor of marketing at Valdosta State University, where he teaches health care marketing, services marketing, and sales management. His research interests focus on the marketing of health care services and the service encounter. Gary studied at Middlesex University before completing his undergraduate degree at Radford University. He received his master’s degree in Global Marketing Management from Virginia Commonwealth University and his PhD from Florida State University. He has served on the editorial board of Health Marketing Quarterly and the education board of the Society for Healthcare Strategy and Market Development. His research has been presented at numerous conferences and published in several academic journals.